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Mufti looks to double turnover in 5 years, targets young customers

Beginning with its Ahmedabad outlet, the Mumbai-based brand has overhauled the store's interior design in a bid to target young customers

Menswear apparel brand Mufti
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Inside look of Mufti's Ahmedabad concept store | Photo: Business Standard

Vinay Umarji Ahmedabad
Mumbai-based menswear apparel brand Mufti is looking to double its Rs 450-crore turnover in five years on the back of its latest store revamping measures. 

Beginning with its Ahmedabad outlet, the Mumbai-based brand has overhauled the store’s interior design in a bid to target young customers. 

The company recently launched its new concept store in Ahmedabad across 1,500 sq ft that houses the complete range of Mufti’s latest collections.

With a strong focus on providing progressive fashion to its customers, the brand seeks to go global with Indian roots.
According to Kamal Khushlani, founder and managing director (MD) of Mufti, given

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