Mukesh Ambani's Reliance Retail to sell Hamleys products in India

Reliance Brands hopes to take the 88-store network of Hamleys to around 200 in the next two to three years in India

Reliance Brands, the subsidiary of Reliance Industries, has plans of selling Hamleys products through Reliance Retail apart from the 88 Hamleys exclusive stores, a top official has told Business Standard. 

“We are already selling some of these (Hamleys) products in some of our smart stores. The pilot is at an initial stage,” said Gaurav Jain, head of corporate business development at Reliance Retail, adding the Hamleys chain would continue to operate.  

Reliance Brands completed the Rs 620-crore acquisition of Hamleys, the world’s oldest toy chain, this month. Prior to the acquisition, Reliance Brands was the master franchisee of Hamleys in