After capturing prepaid telecom customers, Reliance Jio has set sights on the lucrative set of postpaid users with a Rs 199 per month plan. Postpaid subscribers spend more than five times of an average pre-paid customer. Numbers shared by Telecom Regulatory Authority of India (Trai) show postpaid consumers constitute about 5 per cent of the market with an average spend of Rs 378 per month in 2017 against Rs 67.27 for prepaid users.
Jio’s Rs 199 plan offers 25 GB of data along with free calling and free subscription of Jio apps. The plan, at almost half the price of