Multiplex chains are on an overdrive to add screens in the next financial year (FY) to boost revenue. It remains one of the few segments that has not been impacted much by the economic slowdown.
Leading multiplex chain owner PVR Cinemas, which opened 83 screens during 2019-20, has now set a target of 120-130 screens for the next FY. “Every three days a screen comes out from PVR. At this rate, we aim to add 120-130 screens every year,” said Pramod Arora, chief growth and strategy officer, PVR.
It now has 841 screens and would end the FY with 858