Multiplexes turn to technology for giving viewers differentiated experience

Cinema exhibition chain PVR has tied up with D-Box Technologies, a company specialising in creating immersive motion entertainment, to launch India’s first D-Box motion seats in cinema halls.

In the first phase, around 400 D-Box motion seats will be installed in nine auditoriums, across the Delhi region and Mumbai. 

At an estimated cost of Rs 5 lakh a seat, PVR’s investment will amount to Rs 20 crore. “We are using technology to give our viewers a differentiated experience while at the movies. Our association with D-Box is one such initiative, as is our tie-up with ScreenX, which allows parts of films to