Murugappa enters EV mkt with TI Clean Mobility's Montra e-three-wheeler

Launch is part of the group's strategy to focus aggressively on EVs, with e-3W under the brand Montra Electric, electric tractors under Cellestial Egat, electric HCVs under Rhino 5536 brand

TI Clean Mobility (TCM), a subsidiary of Tube Investments of India (TII), a Murugappa Group company, entered the electric vehicle segment with the launch of Montra Electric 3W Auto in Chennai on Tuesday.

The launch is part of the group’s strategy to focus aggressively on electric vehicles by introducing e-three-wheeler products under the brand Montra Electric, electric tractors under the Cellestial Egat brand, and electric heavy commercial vehicles through the Rhino 5536.

The company said products in each of these categories will be launched within six months. TCM Managing Director K K Paul said there will be three manufacturing facilities for each