EID Parry uses drip, micro irrigation to sustain sugarcane supply

Currently, more than 90% of the firm's revenue accrues from its sugar business

With the sugarcane production in southern India being hit this year on account of a deficient rainfall during the south-west monsoon season, the Murugappa Group company EID Parry is taking measures to sustain its business.

Among the measures undertaken by the firm are initiatives in cooperative farming, resource supply for drip and micro irrigation along with partnerships ensuring a steady supply of raw material to the firm.

Currently, more than 90 per cent of the company's revenue accrues from its sugar business. The availability of sugarcane and sugar prices would play a major role in determining the profitability of the company.