T-Series has been the most popular channel on the world’s largest OTT, YouTube, for a long time. Earlier this month it crossed 200 million subscribers, bringing in roughly 10 per cent of YouTube’s global users. Vanita Kohli-Khandekar speaks to Chairman and Managing Director Bhushan Kumar on what this means and how T-Series, with estimated revenues of about Rs 800 crore, is placed in the booming market for streaming music. Edited excerpts:
Do 200 million subscribers reflect just T-Series or all its channels put together?
This is just for T-Series. We have 29 channels across languages and genres. The total subscriber