Music streaming services are focusing on original content to widen the net

Indian music industry was estimated at Rs 12.2 billion in 2016, and it is expected to grow to Rs 25.4 billion by 2021

At a time the music industry in India moves further towards digital consumption, the push for improved listening experience and original content by streaming services shows competition is set to grow to capture more audiences. Jukebox, the music streaming service of online ticketing brand BookMyShow, is the new kid on the block. Launched four months ago, Jukebox provides free music downloads for users of the BookMyShow app — within which the streaming service is present — as well as digital radio. To enhance the experience it is also creating original content.

Aditya Kuber, associate vice-president, audio entertainment, BookMyShow, points out