My favourite campaign is HarperCollins' short film 'The Parcel': Ferdinando

The craft is the key, but the context is everything, says Chagas Ferdinando, Senior creative director, BC Web Wise

Which is your favourite campaign and why?

There are many ways of telling a story, especially in today’s world. I enjoy short films immensely as I feel that is an extremely effective medium, if used smartly and crafted well. 
 

That’s why I would have to say that it is HarperCollins’ short film “The Parcel”. It’s not every day that you see a compelling piece of long format storytelling narrated in a unique way using a gamified approach. It captures you from the start to the finish and has a climax that leaves you reeling even as it sends out a