Asking for more from life
MY TAKE
What the campaign did was to take a brand which was already ahead to new, unassailable heights. It was an iconic campaign. In my memory, the brand has not had a stronger campaign before or since.
Brand: PEPSI
Year of launch: 1998-99
Agency: JWT
Which is your best campaign and why have you chosen it? Please also specify the year when it was launched?
My favourite campaign is Ye Dil Maange More for Pepsi which was launched in 1999. I had just moved to JWT Delhi from JWT Kolkata and that was my first campaign after the