Business Standard

Saturday, December 21, 2024 | 04:09 PM ISTEN Hindi

Notification Icon
userprofile IconSearch

My favourite campaign is 'Ye Dil Maange More' for Pepsi: FCB India CEO

The launch film of Ye dil maange more had Shah Rukh Khan, Kajol and Rani Mukherjee and this was right after the movie Kuch Kuch Hota Hai

pepsi, pepsi campaign, advertisement
Premium

.

Shubhomoy Sikdar
Asking for more from life

MY TAKE
What the campaign did was to take a brand which was already ahead to new, unassailable heights. It was an iconic campaign. In my memory, the brand has not had a stronger campaign before or since.


Brand: PEPSI 
Year of launch: 1998-99
Agency: JWT


Which is your best campaign and why have you chosen it? Please also specify the year when it was launched?

My favourite campaign is Ye Dil Maange More for Pepsi which was launched in 1999. I had just moved to JWT Delhi from JWT Kolkata and that was my first campaign after the

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in