Mylo raises $17mn in series led by ITC, W Health Venture, Endiya Partners

ITC picks 10 per cent stake in company to expand its presence in the mother-and baby care segment

Blupin Technologies, which owns mother-and baby brand Mylo, raised $17 million in series B led by W Health Ventures, ITC Ltd, and Eindiya Partners. The funding round also saw participation from Riverwalk Holdings, Alteria Capital and Innoven Capital.

ITC acquired around 10 per cent stake in the Blupin to expand its presence in the mother-and baby care segment. ITC, in November 2021, announced investing in Mother Sparsh Baby Care Private Limited, an ayurvedic and natural personal care brand focused on mother and baby care.

Mylo has a content and community first approach that acts as a key differentiator for the brand. The