Myntra owned Jabong shifts focus to premium fashion segment, luxury brands

Fashion etailer looks at increasing differentiation between two brands to expand reach

Nearly two years after acquiring Jabong from Global Fashion Group for $70 million (about Rs 4.7 billlion), Flipkart-owned fashion retailer Myntra is looking to increase differentiation between the two brands in order to win new customers.

Myntra will continue to focus on the mass premium fashion segment where it has emerged as the leader, while Jabong will begin to focus more on luxury brands, global brands and the premium fashion segment.

"Given our observations on Jabong we have continued to focus on the mass premium segment, but within that we are specialising in global brands, luxury and premium fashion," said