 "\"We have started to notice a lot of traction in tier-II and tier-III places and our access to brands has enabled us to focus on these regions, \" says Amar Nagaram, Head, Myntra Jabong")
Walmart-owned online fashion retailer Myntra is expecting around 50 per cent of its End of Reason Sale (EORS) to be generated from tier-II and -III cities. Through its 10th and biggest edition of the mega sale event beginning Friday, the company is eyeing to tap 32 million potential customers.
During the sale, the fashion retailer will display on its platform over 800,000 styles from around 3,000 domestic and international brands such as Nike, Swarovski, Tommy Hilfiger, and Marks & Spencer. It will also have Myntra’s private brands such as Roadster, HRX, ‘All About You’, and ‘House of Pataudi’. “Myntra is known
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