Myntra eyes 18 mn festive-sale users, prepared for 12,000 orders per minute

To cater to the growing demand, Myntra has doubled its inventory over December last year

Walmart-owned online fashion retailer Myntra is expecting the number of customers for its End of Reason Sale (EORS) this year to be 60 per cent more than last year. To cater to the growing demand, the e-commerce company has doubled its inventory from the previous EORS edition in December 2018. It hopes to serve 18 million users during the four-day sale from December 22 to 25.

Myntra said it was geared to handle 12,000 orders per minute during peak demand. It was expanding its reach to over 23,000 PIN codes to take fashion to the doorstep of people from every