Myntra eyes 50 million potential customers during flagship fashion sale

The 14th edition of the sale that begins from July 3, will also be for six days this time, compared to the earlier four and five days.

Even as e-commerce players grapple with the latest chnages to the ecommerce rules, India's largest online fashion brand Myntra is gearing up for its End of Reason Sale (EORS). The 14th edition of the sale that begins from July 3, will also be for an extended period of  six days this time, compared to the earlier four and five days.

The EORS is going to be the first big fashion sale event this year after the second wave of Covid-19 hit the country, the Walmart-led company is looking to cater to 50 million visitors over the six day period. The event