Myntra festive sale eyes 60 mn visitors, is ready for 15K orders a minute

Aix-day event is slated to cater to fashion, beauty and lifestyle needs of over 4 mn unique customers with the demand expected to rise by 2.5x of BAU (business-as-usual) days

Myntra is expecting to attract 60 million visitors with the platform geared to handle 15,000 orders per minute at peak at a major festive sale event that the Walmart-owned online fashion retailer is planning this month.

The 15th edition of Myntra’s biannual EORS (End of Reason Sale), the nation’s mega fashion carnival, is arriving to bring cheer to millions of shoppers ahead of the new year. EORS will be held from December 18-23 and will offer shoppers the biggest EORS collection ever of 1 million styles, from over 5,000 brands. The six-day event is slated to cater to the fashion,