Myntra private label hits Walmart Canada stores; to target Indian diaspora

Global foray with in-house women fashion brand 'All About You', more on cards

Close on the heels of Walmart’s $16-billion investment in Flipkart, its fashion arm Myntra has started leveraging the reach of the US-based retail giant to sell its private brands in global markets.

To begin with, the fashion e-tailer is learnt to have started selling its private label — All About You — at Walmart stores in Canada, targeting the huge Indian diaspora residing in the country. Besides, the fact that film actor Deepika Padukone, who endorses the brand, has a huge fan base in Canada, is also another reason why the company has targeted the country for its global foray, sources