Myntra's End of Reason Sale set to cater to five million shoppers

This edition of EORS is bigger, with a 70% higher style count than the previous; will have 1.7 million styles across 6,000 popular domestic and international brands on offer

Walmart-owned online fashion retailer Myntra is expecting to cater to about 5 million unique customers during its biannual End of Reason Sale (EORS). This edition of EORS is bigger with a 70 per cent higher style count than the previous winter edition. It would have over 1.7 million styles across more than 6,000 popular domestic and international brands on offer. The seven-day event is being held between the 10-16 of December.

“We are looking forward to catering to the millions of shoppers,” said Sharon Pais, Chief Business Officer, Myntra.

Pais said the event also presents multiple opportunities for Myntra to empower its