Myntra set for biggest fashion festive sale; to cater to 40 mn visitors

The Walmart-owned firm is geared to handle 900,000 concurrent users and 20,000 orders per minute at peak and expects to cater to over 4 million unique customers

Walmart-owned online fashion retailer Myntra is hosting its biggest festive sale event and expects to cater to over 40 million visitors as the coronavirus pandemic has accelerated a shift to e-commerce. An increasing number of consumers are shopping online at a higher frequency.

Myntra’s End of Reason Sale (EORS), which is set to go live this weekend, would offer 900,000 styles, presented by over 3,000 brands while shopping in the biggest edition of the fashion event to date. The five-day sale, which starts from Sunday, is slated to cater to over 4 million unique customers. About 20,000 Kirana partners would