 "Photo: Reuters")
Ahead of the festive season, online fashion portal Myntra is leveraging the power of video content to popularise brands and products as well as to enhance the engagement with the customers.
The Flipkart group company is working with fashion influencers, experts and niche designers to develop curated video content, which will help customers find their fashion.
To start with, Myntra is launching a reality show called Fashion Superstar aimed at identifying India’s next big fashion influencer. Ten contestants shortlisted from a pool of 5,000 applicants will take part through a variety of fashion related tasks to emerge as a fashion influencer. Starting
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