Myntra witnesses 14 million visitors in a single day for its festive sale

Clocks 100% growth on the first day of the week-long event, over last year

Walmart-owned online fashion retailer Myntra witnessed the highest-ever visitors at 14 million in a single day for its festive sale ‘’Big Fashion Festival’ (BFF). The firm said it clocked 100 per cent growth on the first day of the week-long event, over last year.

About 2 million people eagerly awaited the opening at the wee hours on October 16, recording the highest ever orders at opening during the mega festive event. Traffic to the platform grew by 100 per cent over last year, for day 1 of the event. This was well catered to with augmented resources and technology. About 1.5