FMCG player Karnataka Soaps and Detergents Limited (KSDL), manufacturers of Mysore Sandal Soap and sandalwood oils, are all set to foray into the Maharasthra and Gujarat regions.
"We are a predominant south Indian player. We have a strong foothold in the Karnataka, Tamil Nadu and Andhra Pradesh. About 75 per cent of the company's turnover is contributed from these regions. My strategy is to enter into Maharashtra and Gujarat," Karnataka Soaps and Detergents Ltd General Manager (Marketing) D N Vasanthakumar said.
As part of the expansion plans, he said, the company would take its popular Mysore Sandal Soap and the Sandalwood oil to Maharashtra and Gujarat markets. "My idea is to make it as an India-International Brand".
Asked about their marketing strategy, he said the company spent about Rs five crore for advertising last year.
Kumar, who was here to unveil the company's costliest soap the 'Millenium,' priced at a whopping Rs 720 per piece, said they aim to sell about six lakh units this year.
