| NDTV launches mobile channel NDTV Active |
| BS Reporter / Mumbai December 17, 2007 |
| News and entertainment broadcaster New Delhi Television (NDTV) has announced that it is launching full service, user-aware mobile channel NDTV Active in collaboration with July Systems, a provider of mobile solutions for media, entertainment and sports brands. This initiative will enable NDTV to leverage its extensive programming assets to provide users anytime anywhere access to personalised services, content, and promotions on their mobile phones. NDTV Active has been officially launched today after undergoing internal testing for over a month and will be available to subscribers of all Indian mobile operators. According to a release issued by the company, featuring first-of-its-kind personalised sports, business and entertainment news, |
