NDTV Lumiere announced the launch of its 24-hour television channel which will also be called NDTV Lumiere, and wiil be available on digital platforms across India.
The channel will provide access to cinema from across the world through multiple platforms such as theatrical release, home video, 24 hour TV channel, pay per review among other things.
The initial line up on the channel include highly acclaimed films such as 'Gone with the Wind' and 'Good Morning Heartache'.
"NDTV Lumiere endeavors to bring the best of contemporary and cutting edge world cinema to India", according to Manmohan Shetty, Director, NDTV Lumiere.
Prime time on this channel will be 10 pm where the content will be diffrent every night ranging from edgy films to critically acclaimed ones and also, action, thriller and war-oriented films.