Times Television Network, the broadcast arm of Benett Coleman and Co. Ltd (BCCL), has appointed Nemish Sanghvi as associate vice president for its branded content division.
At Times Television Network, Sanghvi will be responsible for expanding the existing business portfolio. He will also look at sustaining relationship with existing & prospective clients and brands and offer them holistic branding solutions. Sanghvi will also be involved in designing effective strategies for various brands across the board and embed them tactfully in the broad spectrum of varied content of the Times Network Consortium.
Sanghvi has over 14 years of collective experience in the field of live events and marketing. His expertise lies in business development, strategic planning, conceptualising, ideating and executing successful events and intellectual properties.
Sanghvi comes in from Percept Sports & Entertainment & Percept Live, the SBU for all the intellectual properties business of Percept Ltd, where he was project head. He has handled many properties including Sunburn in Goa while at Percept.
Before Percept, Sanghvi was manager at Wiz Craft International for two years where he handled various brands like Reuters, BNP, Citi Bank, and HDFC.
Sanghvi said, “I do look forward to work with the present team of Times Network to develop and execute a roadmap to achieve the next phase of growth for this company.”
