NEO Cricket has tied up with Integrated Advertising Services (IAS) for selling airtime in the Middle East nations. The association will start with commencement of India-Australia Test Match series. The channel is targeting a revenue amount of $1.5 million in airtime sales for the upcoming season.
The current season will see India playing against Australia in a four match Test series. This will be followed by a seven match one day series and a two match Test series against England.
“We are happy to be associated with Neo Sports yet again and am confident that we will take it to greater heights with our expertise, specially in Cricket sales,” said Ali Asgar Mir, managing director, IAS.
“We have effectively marketed the ICC World Cup 2003 and have set certain benchmarks in the market when it comes to Cricket,” Mir added.
