Nestle has bigger appetite for India; increasing presence in rurban markets

The Swiss processed foods maker has significantly upped investments in its Indian subsidiary to expand its penetration in 'rurban' markets

In September, Mark Schneider, chief executive officer, Nestlé SA, announced that the Swiss processed foods maker would be investing Rs 5,000 crore by 2025 in India. This investment comes two years after Nestlé India announced an investment of Rs 2,600 crore.

The significance of these announcements lies in the fact that they almost equalled the Rs 8,000-crore investment that the company had committed to the Indian market over the past 60 years. With India’s economy projected to buck the trend of an impending global slowdown, especially in the developed markets of Europe and the US, the Indian market is emerging