Nestle India on path to cut sugar content in chocolates

Relaunches less sweeter Milkybar; KitKat, Munch may follow

Nestlé India has relaunched its chocolate brand Milkybar, reducing sugar content by 10 per cent and increasing milk content by 8 per cent. This is the first time a chocolate manufacturer in India has decided to cut sugar levels by increasing the amount of wholesome ingredients, such as milk, in its products.

The announcement comes at a time global majors such as PepsiCo and Coca-Cola have committed to cut salt and sugar in their brands, fuelled by the need for healthier products among consumers.

The Milkybar relaunch is expected to be followed by more such initiatives, according to Nikhil Chand, general manager