Nestle plans consumer outreach to soften impact of class-action lawsuit

The firm is launching a consumer outreach campaign, starting Saturday, to allay any fears about presence of harmful ingredients in the popular instant noodle

Nestlé India has decided to take proactive steps to contain any adverse impact of the revival of the class-action lawsuit against it. The company is launching a consumer outreach campaign, starting Saturday, to allay any fears about presence of harmful ingredients in the popular instant noodle.
 
To begin with, the food major is coming up with print advertisements, explaining to consumers about the safety aspects of Maggi noodles. The ads would focus on several test reports that had earlier given the product a clean chit. They would explain the parameters set by the country’s food regulator on the presence