Nestle plans to capture India's fast-growing breakfast cereals market

India's breakfast cereal market is projected to touch Rs 26.1 billion by 2020, from Rs 14.4 billion in 2015

Years after plummeting to zero sales during the crisis in 2015, Nestlé India’s said its noodle brand Maggi has attained market share of over 60 per cent. While its revenue share in the instant noodles market remains less than what it was in early-2015, it is now generating similar revenue for the firm. During 2014, Maggi noodles raked in over Rs 26 billion for the Swiss F&B major in India. However, its volume uptake remains nearly 10 per cent lower than pre-ban levels, he said.

Nestlé is now putting its portfolio at the forefront to capture the country’s fast-growing breakfast market.