Netflix in set-top boxes too? Co to integrate with cable operators in India

In March, the online video streaming service enabler collaborated with Bharti Airtel and Videocon to integrate Netflix services in to their direct-to-home (D2H) set-top boxes

Netflix, an online video-streaming service, is looking to collaborate with digital cable TV operators in India to provide internet-enabled smart television-like services to non-smart TV users, according to a news report in the Economic Times.

"We are actively engaged with cable operator partners in India to get Netflix included in set-top boxes that are already present in the homes of millions of people and ideally get the Netflix button on the remote controls later," said Nigel Baptiste, director-partner engagement at Netflix to the Economic Times.  

In March, the online video streaming service enabler collaborated with Bharti