US video streaming company Netflix is in talks with Viacom18, part of the Indian conglomerate Reliance Industries' media unit Network18, about a multi-year partnership to source content, three sources told Reuters, in a move that would expand a relationship between the two sides.
Under the partnership, Network18 affiliates - which include its joint venture with ViacomCBS, Viacom18 - would create shows for Netflix to help the US firm expand offerings in India, where it competes against the video streaming services of Amazon.com Inc and Walt Disney Co.
A Netflix spokesman in India denied the company was in talks with Network18