Netflix mobile-only subscription plan surpasses initial expectations

Streaming giant added 4.8 million users in Asia-Pacific, which includes India, in one year till September

Netflix, the world’s biggest video streaming company, said its mobile and tablet-only subscription plan, launched exclusively in India in July, has performed well and surpassed the company’s initial expectations.

“We’ve been very, very happy with the mobile plan. It’s actually performing better than we tested,” said Netflix’s Chief Product Officer Gregory K Peters over an earnings conference call on Monday. 

Netflix did not break down the revenue earned from the said plan. After its mobile-only subscription, which is priced at Rs 199 a month, the streaming giant is also said to be testing multi-month subscription plans – a bundle for three-months, six-months