Netflix needs its 'Kaun Banega Crorepati' lest it lose the India plot

Five years after its entry, Netflix India stands at an estimated 5 million paying subscribers, against 46 million for Disney+ Hotstar and 19 million for Amazon Prime Video, reveals the Media Partners

It began innocuously. On Thursday, Netflix, Inc. had an earnings call for the results of its fourth quarter of 2021. Nidhi Gupta, an analyst with Fidelity Managem¬ent & Research Co, asked Gregory Peters, chief operating officer and chief product officer, what it was trying to achieve with a (30-60 per cent) price drop in India.

In the course of explaining, Peters talked Brazil and Japan, saying, “It took us quite a while to unlock all of these comp¬onents, product market fit, get the right content. But once you get that sort of flywheel spinning, it’s (Japan) an incred¬ible market for us