Netflix to test lower-price plans as it seeks more users in India and Asia

Netflix offers subscriptions at three price levels, and doesn't plan to lower that of its cheapest tier.

 Netflix Inc. said it will test a lower-priced version of its film and television streaming service in some markets to boost sales.

The company hasn’t committed to lowering prices anywhere, but does want to experiment, Chief Executive Officer Reed Hastings said in an interview Friday. He didn’t say when or where the test would be conducted.

A lower-priced offering would be a departure for Netflix, which has maintained or raised prices in major markets as it adds content and invests in local productions to draw subscribers. While the company alluded to experiments with cheaper subscription deals in a conference call last month