New-age beauty brands shine bright amid Covid-19 pandemic gloom

Homegrown beauty and personal care brand St Botanica is two times bigger than what it was pre-Covid

Shraddha Joshi was an ardent user of luxury cosmetic brand MAC. A chance encounter with a friend and the new lipstick she saw her using made her aware of a brand called SUGAR. This was 2018; since then Joshi has become a follower of SUGAR Cosmetics.

With the Indian beauty market likely to cross the $20-billion mark by next year, homegrown beauty and personal care brands such as St Botanica, SUGAR Cosmetics, SkinKraft, Vedix and Juicy Chemistry are creating a niche in the market. They are offering a range of customised, natural and cruelty-free products, especially made for the Indian skin