Conditional access will ensure improved content
With conditional television access to be implemented in the metropolises from July 15, viewers can look forward to improved content, new shows and channels. Broadcasting firms are sprucing up content and looking for more to attract subscribers.
STAR TV has added new serials on its premier channel STAR Plus. Zee-Turner is looking at including new channels in its bouquet, and ESPN-STAR Sports is developing new categories. Niche channels like Discovery are developing India-specific content.
