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New Channels Will Aid Break-Even: Sahara Media Chief

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Bipin Chandran BUSINESS STANDARD

Sahara India Media Company (SIMC), the media and entertainment subsidiary of the Sahara Group, expects its new television channels to aid break-even of the company within the first 12 months of their launch. The group has drawn up plans to invest Rs 600 crore in this line.

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First Published: Apr 23 2003 | 12:00 AM IST

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