Business Standard

New Coke Ad To Be Launched Thursday

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BUSINESS STANDARD

Coca-Cola is breaking a new Coke television commercial (TVC) featuring Aamir Khan tomorrow. The advertisement is directed by Ashutosh Gowarikar and is being produced by Aamir Khan Productions.

The 60 second commercial is going to be aired on DD Sports and DD National during the first one-day cricket match between India and Zimbabwe. A Coca-Cola spokesperson said the TVC will be aired on all the other channels in the course of the day.

The TVC is not patterned on the Lagaan theme; instead it capitalises on Aamir Khan

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First Published: Mar 07 2002 | 12:00 AM IST

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