New e-commerce norms: Amazon feels India heat, but says will toe the line

US retail giant fears 'much uncertainty', says main concern is trying to minimise impact to its customers and sellers

Amazon, the world’s biggest retailer on Friday said there is “much uncertainty” about the impact of the recent changes to the e-commerce norms in the country.

“We remain committed to complying with all laws and regulations, we will,” said Brian Olsavsky, the chief financial officer at Amazon.com during an analyst call. “But we're evaluating the situation. Our main issue and our main concern is trying to minimise the impact to our customers and sellers in India.”

Founded by billionaire Jeff Bezos, the Seattle-based company has made over $5 billion investment in India, and has increased this investment by another $2