New health drink launched in Agra

With the the mercury in Agra coming close to passing the 45-degree mark last week, the demand for soft drinks has risen significantly.

But while multinationals like Coke & Pepsi are eagerly making up for the loss in business in the winter months, health conscious consumers are still considering a chilled tetrapack of fruit juice a better option than a bottle of carbonated water.

Keeping such health conscious consumers in focus, Rital Imprex Ltd, a company engaged in the marketing of dry fruits in Uttar Pradesh for the past 26 years, launched its fruit juice brand "Coco" recently in Agra.

On the occasion of the launch of this brand in the Agra division, A K Pandey, general manager, Rital Imprex Ltd said that the fruit juice was being supplied by the company in Agra in tetrapacks of 250, 500 & 1000 ml capacity through an arrangement made with a local F&B concern.

Initially, he said, the company had launched only four varieties of fruit juices namely mango, orange, litchi & pineapple, but other flavours could also be launched if the demand for more flavours shoot up.

He said the company had been marketing dry fruits in Uttar Pradesh for 26 years under the "Coco" brand, which were to be marketed under the same brand in Uttar Pradesh.

The expansion of the dealer network in other states was also being contemplated, he added.