New packaging for Cadbury Dairy Milk

 With the finding of worms in its chocolate bar by the state Food and Drugs Administration, Cadbury India is working towards strengthening the packing of the Cadbury Dairy Milk range.

 Over the next few weeks Cadbury will work towards introducing either a heat-sealed or a flow-pack packaging that offers a high level of resistance to infestation from improper storage.

 Meanwhile, Cadbury India has announced a three-step strategic programme involving the distribution chain and retail channels so as to ensure that the product reaching the consumer is of high quality.

 Called Project Vishwas, the programme aims at building awareness among retailers about storage requirements for Cadbury products, assistance in improving storage conditions at the retail end and strengthening packaging of the Cadbury Dairy Milk range. This will be implemented immediately in Maharashtra and will be extended nationwide thereafter.

 Bharat Puri, managing director, Cadbury India, said,