New price points, smaller packs: How Kellogg plans to double India revenue

The company will also be focussing on customising its products according to Indian taste and preferences to push sales

Kellogg Company, India's market leader in organised breakfast cereals space, aims to double its revenue in the next five years with 20 per cent growth in its business.

Kellogg India will focus on increasing market penetration both in the urban and rural areas. The company is also considering rolling out product variants in smaller packs with new price points.

Smaller packs, priced between Rs 5 and Rs 99, currently account for 20-25 per cent of its sales volume and Kellogg is aiming to increase it to 35-40 per cent in the next few years. 

According to Manmeet Singh, associate vice