New Zealand's Fonterra ready for India re-entry with Future Consumer JV

Fonterra firm will launch value-added milk products in Maharashtra, before heading to the south

New Zealand-based dairy major Fonterra is taking the value-added product route to make a re-entry into India.

In its first innings — a joint venture (JV) with Britannia two decades ago —  Fonterra had opted to work in the packet milk segment, a large but competitive category, dominated by local players such as Amul and Mother Dairy. It exited the JV in 2007.

Now, the Kiwi major has made a JV with Future Consumer, part of the Kishore-Biyani-led Future group, to launch a spate of value-added milk products such as UHT milk (tetrapak milk), milk shakes, and yoghurts at competitive price points