News channels hit big on election result day, huge jump in viewership

Albeit with smaller base, English news channels saw bigger jump compared to Hindi news channels

Thanks to the hype around the recently held Uttar Pradesh elections, viewership of Hindi news channels in the country tripled on the day of the results. Results of elections in five states — UP, Uttarakhand, Goa, Manipur and Punjab — were announced on March 11.

Hindi news channels, which command the lion's share of viewership within the news segment, registered a combined impressions — the total number of viewers — of 368.59 million on the day of the results, as compared to 112.02 million impressions registered as an average of the previous three Saturdays. According to data provided by Broadcast