Nielsen predicts strong comeback for Rs 4.3-trillion FMCG industry in 2021

The state of Maharashtra, Mumbai in particular, is seeing a surge in infections as normalcy returns.

The January-March quarter could herald a strong comeback for the country's Rs 4.3-trillion fast-moving consumer goods (FMCG) industry in the calendar year 2021, market researcher Nielsen IQ said on Tuesday. The outlook is based on the sector's performance over the last few months, especially the November-December period, during which the FMCG market grew by 9 per cent in each month — a steady climb from the lows it had touched following a nationwide lockdown and the Covid-19 pandemic in the first half of 2020.

“Based on the performance of the market in November-December, we anticipate strong positive growth in Q1 (Jan-March)