Ninjacart: Selling fruit & vegetables is a piece of cake

The Bengaluru-based start-up is a B2B agri-marketing platform, needs to expand its reach

The everyday hassle of transferring fruit and vegetables from vendors to retail stores has come to an end for Raghavendra Swamy as he now relies on Ninjacart to do it for him. The head of merchandising of departmental store FoodWorld says he can maintain the “quality” and “freshness” as well through instant orders at the grocery store.

Bengaluru-based Ninjacart is a business-to-business (B2B) agri-marketing platform connecting fruit and vegetables farmers directly with retailers. Last week, the company raised $5.5 million (Rs 37 crore) from new investors — Mistletoe Inc and Nandan Nilekani’s NRJN Family Trust. Existing investors Accel Partners, Qualcomm