No beating about the bush: Digital turns table on taboo conversations

Brands that once beat around the bush on mainstream media are shattering the silence around forbidden topics, on social media

Time was when television ads would have people believe that periods are all about women hopping around in white clothes; and condoms, solely about safety and family planning. Not anymore. A slew of new brands in the space are changing the conversation about all that was once banned at the dinner table—from period cramps to orgasms, all thanks to the digital platform.
 
Going online has helped brands drop their inhibitions and talk to their young customers, not always afraid of breaking the taboo around such issues. Besides, many (young and old) users of social media have also found it