No freebies, cash discounts to cheer car buyers this festive season

Auto majors focus on finance schemes, enhanced digital experience instead

If you’re a would-be car buyer and you’re expecting to get eye-popping discounts, offers and freebies this festive season, you’re probably in for a disappointment. Pandemic-hit auto majors are likely to set aside these time-tested strategies for now, and, instead, focus on attractive finance schemes and an enhanced digital experience. 

On an average, festivals — from Ganesh Chaturthi right up to Diwali —  account for anywhere between 17 and 19 per cent of the annual sales of passenger car makers. But officials at auto companies say that it is a tight-rope walk for them this year. 

“It is a litmus test for